NEF print collateral
MySpace began to see a trend in early 2007 with their members. They wanted to investigate if it would continue, and if their users would use social networking to discover and follow their favorite brands in movies, TV shows and consumer products, or whether this path was just a passing fad. So MySpace organized
a nation-wide comprehensive behavioral study of social networking users and non-users to find out. The results were presented in a book designed by
Area 17 and produced by us. To share the results of the study, they decided
to launch an exclusive private event In Beverly Hills for the most influential senior management, marketing and global strategists of fortune 500 Companies worldwide.
To complete the event, we produced an invitation and envelope, list of attendees, individual badges and the signage for the actual venue. We worked with both of Area 17′s offices in England and Paris and produced the components in Vancouver for the event in Los Angeles. We had less than two weeks from release of final artwork to the beginning of the event to produce and deliver all of the components.
All of the deliverables were coordinated and produced successfully (but with great stress!) by the Actualizers.