Identity Package and Menus
Siegel + Gale
The desire for “eloquence” best describes Ken Aretsky and Anne Swan’s vision when they came to us to research and develop ID materials for the re-branding of Patroon Restaurant.
We suggested four color letterpress for all of the menus. You can actually feel each delectable selection as you move your fingertips across the page!
For the menu covers, we burnished, debossed and foil stamped imported Italian synthetic leather.
The stationery items maintained the same feel as the menus by carrying through the same processes and stocks. The foil stamped and embossed business cards for each person also reproduced one of the photos from the restaurant’s collection on the front. The back of each card was printed with one of three full-bleed colors allowing each individual to have three different color backs.
An amazingly designed identity, beautifully executed by the printer and bindery.
All production and management by the Actualizers.