Nike Women's Training FA11 media kit
Not Actual Size
Not Actual Size
Nike’s agency came to us to help create a media kit for Nike’s global communications team to launch new products and fire up their international markets. After researching many different concepts and formats, we all decided on a direction. We would produce a case-bound book which housed a VERY THIN USB drive in the inside back cover. The book would slide into a slipcase, the slipcase would be wrapped with 50# Eames Architecture White Diffused Text and loosely tied with a Nike shoelace. Then a note card in a small sleeve would be placed under the lace. The whole package would ride in a custom made individual mailing carton.
This project had a few challenges. The first one was to find a USB thin enough to sit flush in the covers. We did not want it to mark or damage the text stock. The next challenge was to find a bindery that could make an opening for the slipcase that would mimic the subtle V-shape that Nike designed into their Legend Pant Series that they were promoting. Most of the photography was shot by Annie Leibovitz. We wanted to calibrate the profiles of Annie’s retoucher with our printer to reproduce her photos as accurately as possible. And least of all, coordinating between the UK agency with their designer in a remote town in upstate New York, their Account Executive in Portland, Oregon, the printer in Chicago, bindery in Phoenix and the USB manufacturer in China.
As most projects today, the deadlines were very tight and most of these components were made by hand and then hand assembled together. When all was complete to the satisfaction of a very discerning client, we shipped to eleven markets worldwide.
All components, including drop shipping, handled by