Women’s Training Media Kit
Designer: David Rainbird, Not Actual Size 

Nike needed a media kit for their global communications team to launch new products and fire up their international markets. We produced a case-bound book which housed a super thin USB in the inside back cover. The book slid into a slipcase, the slipcase was wrapped in special paper and tied with Nike shoelaces.

A note card in an envelope, tucked under the laces, was the finishing touch to the package. Everything was shipped in a custom made individual mailing carton.  All components, including drop shipping to eleven markets worldwide, were actualized by us.