Designer: David Rainbird, Not Actual Size

 

Nike's media kit for their global communications team needed the "WOW FACTOR" to fire up the international teams. We produced a case-bound book which included Annie Leibovitz' amazing photography. One of the most important pre-press and printing challenges was to reproduce her photography as close to her originals as possible, as well as, accurately reproducing the Nike products.

 

The book houses a super thin USB in the inside back cover, then the book

 slides into a slipcase which is loosely wrapped in Neenah Eames paper and tied with Nike shoelaces. And finally, a custom-made envelope and note card, tuck under the laces, create the finished package. The package is placed and shipped in a custom-made individual mailing carton.

 

All components, including drop shipments to eleven markets worldwide were actualized by us.